SYFY Competitive Analysis — Browse Videos

Browse Videos

Browse Videos

Observations

  • The number of videos shown range from 1 to 8
  • Most brands display a cover art for the show
  • Netflix allows users to rate the videos using a thumbs up or thumbs down system
  • Only Netflix plays videos in portrait mode. All other brands show videos in landscape mode

Add to Watchlist

Observations

  • SyFy: an add icon is located under the series title
  • HBO: “ADD TO WATCHLIST” link under video title
  • Netflix: a “+” icon above “My List” is located under show name and description
  • Amazon: an “Add to Watchlist” button is located under the “Watch Now” button on blathe top right adjacent to a video cover art
  • Showtime: “+ Add” button next to the play button under the video thumbnail at the blatop above episode information
  • YouTubeTV: a large “+” icon encased in a circle is located to the right of the series blaname under the series cover art

Summary

  • The “add to watchlist” buttons that utilize a simple, non-abstract “+” icon are easier to discern than sole text buttons and links that require users to read. Icons that accompany text allow for the clearest interpretation and the least confusion.

Data Comparison

Browse Videos
Brands
Related
Show related videos
user rating
share
Show Details ● About the show ● About the show
● Release date
● Cast & crew
● Producers, directors, and writers
● About the show
●Release date
●Video length
● About the show
● Cast
● Creator
● Trailers
● About the show
● Release date
● Video length
● About the show
● Release date
● Video length
● Rating
● Video viewing expiration date
● Cast & crew
● Directors & writers
● Advisories
● About the show
● Episodes
● Lead cast
● About the show
● Related & similar content on YouTube
Content
What's offered Episodes of SyFy shows ● TV series
● Movies
● Kids
● Comedy
● Sports
● Documentaries
● Collections
● Late Night
● TV shows
● Movies
● Hulu Original
● Kids
● Genres
● Documentaries
● After Hours
● Live TV
● Coming Soon
● Netflix Originals
● TV Shows
● Action & Adventure
● Anime
● Children & Family Movies
● Classics
● Comedies
● Documentaries
● Dramas
● Horror Movies
● Independent Movies
● International Movies
● Romance
● Sci-Fi & Fantasy
● Thrillers
● Originals
● TV shows
● Movies
● Kids’ content
● Series
● Movies
● Sports
● Comedy
● Reality
● Documentaries
● After Hours
● Live TV
● Coming Soon
● Top Picks for You
● New shows to Record
● Resume watching
● Movies
● Shows
● Sports
● News
● Family
● YouTube Red Originals
● Home Shows on YouTube
● Trending on YouTube
Suggested Content


On landing page
On landing page


Suggest a list for each category on landing page


Suggest a list for each category on landing page


Suggest a list for each category on landing page


Suggest a list for each category on landing page
Original Content

Conclusion

  • Content is king! The major streaming services are creating original content. Brands like Netflix and Amazon are tailoring content to the interests of their audience.
  • All brands show related content because users today crave that automated personalization that allows them to access catered content without having to go out and seek it.
  • A majority of the brands (except SyFy and Netflix) do not enable users to share video content on their social networks. More brands should seize the sharing feature as an opportunity to utilize their users to promote their services and content.
  • Social proof is important. Everyone wants to know what everyone else is watching and loving. Leading successful brands like Netflix and Amazon are using ratings to help guide user decisions. The psychology underlying product ratings serve a similar role when it comes to viewer ratings. According to the Search Engine Journal, 63% of consumers are more likely to purchase from a site if it has product ratings and reviews. If your product doesn’t have any online reviews, you could be sending away 60-70% of your potential market.