Competitive Analysis - DPIM UX Team

Observations

4 out of 7 brands have player controls in the center of the screen
Most apps will adjust to full screen automatically when the video begins to play
YouTube does not have this adjustment, but allows users to play a video while blabrowsing
Most brands allow users to go 10 to 15 seconds backwards and forwards in the blavideo
SyFy and Showtime only have the backwards functionality
Most brands utilize an arrow to return to browse videos; only 2 use “Close” or bla bla“Done”
Amazon Prime Video provides users with the most information in the videos bla blathrough their X-Ray feature
X-Ray integrates cast, music, and trivia information into the viewing
Half of the brands have shortcuts to go to other videos without exiting from the blaplayer
Essential player features that all brands have include: display selection and closed blacaption

Video Player

Brands
Video Player
Skip Commerical	Not available; progress bar is hidden during commercials	Not available	Available	No commercials	No commercials	Not available	No commercial
Display Info Before Playing	● ”SyFy Original” logo	● Logo ● Rating	● Not available	● Logo	● Not available	● Logo	● Not available
Closed Caption Button	Located at the bottom navigation bar	Located at the bottom navigation bar	Found in the settings button denoted by the gear icon at the top right corner	Located at the top menu on the right corner as a speech bubble icon	Located at the top menu on the right corner as a speech bubble icon	Located at the top menu on the right corner	Found in the vertical ellipses button on the top right corner
video quality selection			Located in the settings button				Located in the vertical ellipses button
subtitle language selection			Located in the settings button
Time control	10s backward	10s backward and 10s forward	10s backward and 10s forward	10s backward	10s backward and 10s forward	30s backward	15s backward and 15s forward
Social Integration
Display Device Selection
Volumn control bar
Full screen function button		Automatically adjusts to full screen	Automatically adjusts to full screen	Automatically adjusts to full screen	Automatically adjusts to full screen	Automatically adjusts to full screen	the player is stick on top; can browse other videos while playing
Display show name
Promoting other videos

A majority of the brands (except HBO and Hulu) allow users to select the device they want to watch content on. This enables app users to sync to TVs, giving users the ability to use their mobile device as a remote while watching content. This feature is very appealing to users as society becomes increasingly digital.

10-second increments are the most popular amongst all brands. The most common user behavior is going backwards or skipping forwards to a specific scene. Therefore, 10-second increments are more ideal compared to 15- or 30-second increments.

SyFy, Netflix, and Showtime only give users the option to rewind. However, giving users the option to fast-forward and rewind is a user-friendlier UI.