Landing Page

Visual Analysis

Observations

The number of videos displayed on the landing page tends to vary from 1 to 9 blaamongst brands
The layout of the videos is either in a shelf or a poster format
Majority of the brands have “search” on the landing page
Only YoutubeTV and Hulu use the “search” function to promote videos
While 50% of the brands have menu controls located at the bottom of the page, the blaother 50% have them at the top of the page
Most of the brands have a dark background to feature the videos
Most brands have their logo at the top of the page

Data Comparison

Layouts & Global Navigation

Brands
Layout
Video Display	Thumbnails	Two featured spots	Poster carousal	Thumbmail gallery	Featured content carousel and thumbnail gallery	Poster carousel	Featured content carousel and thumbnail gallery
Navigation Controls	● Navigation bar at the bottom of the screen	● Hamburger located in the top left corner ●Magnifying glass for search in top right corner	● Navigation bar at the bottom of the screen	● Hamburger located in the top left corner ● Magnifying glass for search in top right corner	● Navigation bar at the bottom of the screen ● Magnifying glass for search in top right corner	● ”MENU” button at the top left corner ●Download icon on the top right corner	● Navigation bar at the bottom of the screen ● Magnifying glass for search in top right corner
Number of Videos	8	2	1	9	9	1	1
Global Navigation
Home button	Located at the bottom navigation bar as a list icon	Found when the hamburger is expanded	Located at the bottom navigation bar as a home icon	Found when the hamburger is expanded	Located at the top menu bar adjacent to content selections	Found when the “MENU” button at the top left corner expands	Located at the bottom navigation bar as a home icon
Watchlist	Located in the middle of the navigation bar as an icon with a cross inside a circle	Found when the hamburger is expanded	Located at the bottom navigation bar as a checkbox icon	Found when the hamburger is expanded	Located at the bottom navigation bar as a list icon	Found when the “MENU” button at the top left corner expands	Located at the bottom navigation bar as a library icon
Account Access & Settings	Located at the bottom navigation bar as a gear icon	Found when the hamburger is expanded	Located at the bottom navigation bar as a user icon	Found when the hamburger is expanded	Located at the bottom navigation bar as a gear icon	Found when the “MENU” button at the top left corner expands	Located at the top right corner as a user icon (users can replace with their own photo)
hamburger menu
Search	● Located at the bottom navigation bar as a magnifying glass icon ● No search suggestions	● Located at the top right corner of the screen as a magnifying glass icon ● No search suggestions	● Located at the bottom navigation bar as a magnifying glass icon ● Shows trending searches	● Located at the top right corner of the screen as a magnifying glass icon ● No search suggestions	● Located at the top right corner of the screen as a magnifying glass icon ● No search suggestions	● Found when the “MENU” button at the top left corner expands ● Lists content types (i.e.,series, movies, sports) to aid searching	● Located at the top right corner of the screen as a magnifying glass icon adjacent to user icon ● Lists many different categories with suggestions to aid searching
Search Examples

Conclusion

The navigation bar at the bottom of the screen is user-friendlier and reduces the number of clicks by allowing users to see all the controls at once while browsing content.
However, the expandable menu allows brands to show users as much content as possible.