Observations
- HBO, Showtime, very easy and straightforward
- Netflix and Hulu, very long, might lead to low conversion rate
- Amazon and Youtube encourage user to use their amazon and Google account
New User
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| Number of screens user see before landing page | 2 | 5 | 10 | 16 | No sign up; sign into Amazon Prime account 5 | 5 | 10 | ||||||||||||
| New User register procedure | Users must sign in through their cable provider; no signup | 1. Register a new account 2. Welcome screen 3. Landing page home |
1. Pick your plan 2. Register for a new account 3. Getting to know Hulu (3 pages) 4. Import watchlist 5. Pick up favorites 6. Add shows to My Stuff 7. Landing page landing page |
1. Select a device 2. Select a plan 3. Register for an account 4. Confirm 5. Select content you’re interested in (3 shows) 6. Setting up profiles 7. Select who’s watching |
Users can only sign in on the app; no signup | 1. Subscribe 2. Confirm 3. Create profile (can skip) |
1. Set up a Google account 2. Intro page 3. Location 4. Confirm 5. Welcome screen |
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| free access | ●3 episodes free trial ●Based on your cable provider |
●1 month free trial ●$14.99/month with one month free |
●30-day free trial ●$7.99/month with limited commercials and first month free ●$13.99/month with no and commercials first month free |
●1 month free trial ●Basic: $7.99/month ●Standard: $10.99/month ●Premium: $13.99/month |
●30-day free trial ●$8.99/month ●Free with Amazon Prime subscription ($99/yr or $10.99/month) |
●7 day free trial ●$10.99/month |
●14 days free trial ●$39.99/month |
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Although Netflix and Hulu have a relatively longer registration process than the other brands, they ask users to select shows and content they are interested during signup in order to better tailor the content they show their users when they first begin browsing content.